Gulf Oil came to our creative team looking for a new way for its brand to exist in our world today. In order for us to be successful in this endeavor, we had to establish Gulf’s place in American history. From there, we designed brand collateral with a vision to cement Gulf as an iconic American brand.

Group Creative Director: Libby Schaller, Creative Director: Jessica Lyonford, Art Director: Jesse Cunningham, Copywriter: Andrew Bohren, Designer: Julia Chamberlain